Understanding Facebook Search

Facebook has made a number of changes to Graph Search in recent times. Now, Facebook will be able to index search results (instead of Bing) including posts, people, hashtags and locations. This will include friends as well as people who are in your extended networks like the friends of friends, people who have similar interests and close associates. Facebook Graph Search is a type of semantic search engine. So, it will provide you with results which are in context to your search terms.

Creating Profile on Facebook

To create a profile on Facebook account, you will have to register a Facebook account. Go to the area under Sign Up on the homepage, enter your first name within the first box and the last name in the second box. Once you have done that, confirm your email. You can find friends, classmates, and co-workers here and also be a part of a regional network. To complete the profile, you will have to edit your profile and add a profile picture.

Creating Business Page

From the profile page which you have on Facebook, click on the Pages header on the left-side navigation. Then, click on Create a Page button and select a type of page-Local Business or Place or either a product or brand. You will come across a number of fields which you will need to fill including your business category, address and name.

Creating Group on Facebook

To create a group, you will need to add the group from their home page on Facebook, go to groups section on menu’s left side and add the group. Then click on the create the new group and name it. Add members to the group and select private setting before you click create. Then select an icon and complete the about section.

Introduction to Different Types of Post

Some of the most common types of posts on Facebook include quotes, tips, questions, caption this page, fill in the blank, memes, asking an either/or question, topical, trendy questions.

Introduction to Hashtag and Its Implementation

Hashtags are an effective way to look for content related to a particular topic and present your content in front of a bigger audience. To use hashtags on Facebook, you will have to look for a particular hashtag from your search bar and click on hashtags which have their source on other networks like Instagram. Then, you will have to compose posts directly from hashtag feed and search results.

How to Increase Organic Like, Share and Reach ?

To boost your organic like share and reach you will have to create relevant content, set up an invite-only group for your most engaged audience members and utilize organic post targeting. Make the posts when competitors are not active to gain more likes. Post videos natively on Facebook.

Facebook Marketing Apps and Tools

Some of the most widely used marketing apps and tools on Facebook include DrumUp, Canvas, Likealyzer, Facebook Power Editor, Headline Analyzer and Timeline Contest Manager.

Facebook and Website Integration

You can use the Like button to enable users to share pages from your website to their Facebook profile with a single click. Once a user clicks on your site’s Like button, a story will appear in the newsfeed of the user with a backlink to your site.


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