What is On Page SEO Techniques ?

On Page SEO refers to the process of increasing web pages ranks in search engines and gain more relevant traffic from search engines such as Google and Bing. It includes a page’s content as well as HTML back end source code which can be optimized.

On Page SEO Techniques | Activities | Factors | Checklist

1. H1 Heading

Currently H1 Heading Tag has been regarded as one of the major ranking factors and a major signal to search engines about the matter that the content of a page deals with. Often the user sees the headline on landing on a specific page. So, it is the headline which makes the visitor feel assured that he is at the correct place and will find the information he is looking for.

H1 Heading Tag : Code Sample


<H1>Example H1 Heading</H1>


2. Meta Title

Meta title is used for passing information directly to search engines which made direct access to it. The limit of Meta title tag is 55 to 60 characters.

Meta Title Tag : Code Sample


<title>Example Title</title>


3. Meta Description

The meta tag description tag in HTML range between from the 155 to 160 character  and also extract, Which summarizes the content of a web page.

Meta Description Tag : Code Sample

<meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”>

4. Unique Content

Content is what people look for, in different forms. It can be in the form of Wikipedia pages, articles, video, blogs or social media. The better the quality of your content, the higher will be your ranking.

5. Alternative Text

The google is not read the image, google read the Alt. text. That why Alt Text is very important in the on page SEO. An alternative text is an HTML attribute which is used for offering a description of an image file’s contents. One of the most common uses of alternative text is to offer text for visitors who cannot view images in their browsers.

6. Image Optimization

In the simple word, we reduce the size of the image. Image optimization is the job of lossy and lossless compression. The differences in image formats are because of the difference in the way lossy and lossless algorithms are utilized for optimizing an image.

7. Bold/Italic

Usage of bold/italic in content helps in highlighting important lines. It makes readers slow down their reading pace and read in detail.

8. Hyperlink or Anchor Text

Anchor text refers to clickable text in a hyperlink. SEO experts prescribe that anchor text needs to be relevant to the page you are linking it to, rather than generic text.

9. Content is more than HTML coding

Always remember, the website content is more than the HTML coding because the Google checks the content. If the content is very less than your page is not optimized properly.

10. Sitemap

A sitemap is an XML file which is filled with URLs of your individual web pages. It is similar to an archive of every web page on your website.

11. Robots.Txt

Robot.TxT is notepad file which contain some syntext such as the allow or disallow the Robot (Crawler or Bot or Spider). Website owners utilize the /robot.txt file to give commands about their site to web robots. This is called The Robots Exclusion Protocol.


1.    Allow indexing of everything

User-agent: *



User-Agent: *

Allow: /

2. Disallow indexing of everything

User-agent: *

Disallow: /

3. Disallow indexing of a specific page

User-agent: *

Disallow: /about-us

This code means owner allow the whole website for the Google Crawler.

User-agent List

CrawlerUser Agent
Google NewsGooglebot-News
Google ImagesGooglebot-Image
Google MobileGooglebot-Mobile
Google AdSenseMediapartners-Google
Google AdsBotAdsBot-Google
YahooSlurp / YahooSeeker
MSN Microsoftmsnbot
Naver (Korean)Yeti
Yandex ImagesYandexImages

12. Canonical Issue

A canonical issue occurs when 301 redirects are not placed in proper order. This means that your website can be opened by search engines from many different URLs.

Canonical Tag : Code Sample

<link rel=”canonical” href=”http://example.com/blog” />

13. Broker Link/404 Found

The display of 404 page means that the original page is gone.

14. Keyword Density

Keyword density means the % of times a keyword or phrase appears on a web page in comparison to the total number of words on that page. The primary keyword density is 2 to 3% and secondary keyword density is 1 to 2%. The formula of keyword density is (number of keyword/total number of an article)*100.

15. Keyword Proximity

Keyword proximity means the distance between individual keywords of a search term.

16. Keyword Prominence

In SEO, keyword prominence means prominent placement of keywords or phrases in a web page.

17. Check Grammar and Spelling

Grammar and spelling checks are essential to make content readable. High authority sites give importance to contents with error free grammar and spellings.

18. TUD : Title, URL, Description

TUD means your page keyword put in the Title, URL, and description. The title, URL, and descriptions help search engines to know what a page is all about. Click through rates improve as a result.

19. Mobile Friendly Website

A mobile-friendly website is a site which is designed in a manner to display perfectly on small screens of tablets and smartphones.

You check the Website either mobile friendly or not – Check Now

20. Website Speed Load Time

Website speed load time means the time required to fully show the content of a particular page. If the website load time is less than the more visitor comes and website opens very fast.

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